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2018 Spider Challenge Social Media Toolkit

The 2018 Spider Challenge is all about supporting UR, increasing the impact of your gift, and encouraging fellow Spiders everywhere to do the same. It runs for ten days, from June 21-30, and features four incredible challenges:

  • Gifts from 1,500 Spider alums will unlock $50,000 for UR.
  • Gifts from 500 GOLD alums (Grads Of the Last Decade) will unlock $15,000 for the fund that secures the most GOLD alumni donors.
  • Dean Rankine will give $4,000 to fully fund a summer student research experience if 182 alums make a gift to A&S or any of its departments.
  • Dean Peart will treat Jepson alumni to Brunch during Homecoming if 50 alumni give to Jepson’s profile raising initiative or annual fund.

Your gift can count toward multiple challenges!

To unlock our challenge gifts, we will need to use as many communication channels as possible to reach our alumni. Help spread the word these ways:

Encourage the Spiders in your life to visit

Make sure to include the URL when posting about the challenge.

Paint your page red and blue

  1. Change your Facebook and Twitter profile photo and cover photo.
  2. Share this image on Instagram and post this link in your bio:

Follow and tag Richmond

Use our hashtag

Post #URSpiderChallenge to your social media accounts. Share why you gave, what you supported, throwback photos, or progress updates. Tag friends and classmates, and ask them to join you in meeting the challenge.

Share our images and GIFs

Post on social media

Not sure what to post for the Spider Challenge? Here are some sample posts to get you started — copy and paste or make it your own! If you are short on time, you can spread the word by sharing posts from the University of Richmond Facebook, Twitter and Instagram.

The #URSpiderChallenge has officially kicked off! @urichmond alumni — make a gift of $5+ to help unlock our four challenge gifts and $$$$ for students!

SPIDER Nation... XX DAYS/HOURS left to give! Thank you for your tremendous support for #URSpiderChallenge so far. Let's do this!

Join me in supporting @urichmond during the #URSpiderChallenge. $5 is all it takes to unlock $$$$ UR students!

I just made a gift to the #URSpiderChallenge @urichmond!

Share the campaign(s) you care about most

The Spider Challenge features nine campaigns, all of which can be easily shared:

  • Annual Fund
  • Student Financial Aid
  • Athletics – support Spider Club or any of our varsity athletic teams
  • Thriving and Inclusive Student Community – support:
    • Bonner Center
    • Chaplaincy
    • Common Ground
    • Counseling and Psychological Services (CAPS)
    • International Education
    • Living-Learning Programs
    • Multicultural Affairs/Oliver Hill Programs
    • Recreation & Wellness/Weinstein Center
    • Sexual Assault Prevention & Response
    • Student Activities
    • Student Health
    • Well-Being Center
  • School of Arts & Sciences – support the annual fund or any department
  • Jepson School of Leadership Studies – support the annual fund or the Profile-Raising Initiative
  • Robins School of Business – support the annual fund or any department
  • Richmond College – support the annual fund
  • Westhampton College – support the annual fund or WILL*

To share a specific campaign, locate the Share this Campaign feature, hover over the Share button, and select your social media type. Add your message and you are ready to go.

Send a shout out to friends who have met the challenge!

Thanking fellow Spiders for their gifts or sharing their content is a great way to pump up engagement and excitement! There are two ways to engage:

  1. Check out our donor honor rolls. Find them at the bottom of the main Challenge page and under each campaign’s Community tab.
  2. Using the search feature on Instagram and Twitter, look for people using #URSpiderChallenge